The best way to use a resource is to reuse it. We generate about 177 million tonnes of waste every year in England alone. This is a poor use of resources and also causes environmental damage – for example, waste sent to landfill produces methane, a powerful greenhouse gas.
Making packaging more sustainable is more complicated than it may appear, whilst we think of plastic being non-porous, this isn’t the case for all plastics. Different plastics have different properties which leads to the need for creating multi-layer plastic tubes for skincare products, which decreases it’s recyclability due to the mixture of plastics used within it’s construction.
Designing our packaging was almost as difficult as designing the formulations that reside within it. Working with a top-tier plastics supplier, we created a single layer plastic tube from High Density Polyethylene (HDPE), whilst retaining the properties of a multi-layer plastic tube as tested by ISO standards.
Whilst the special blend of HDPE is perfect for the squeezable tubes, it isn’t suitable for the cap. For this, we opted for Polypropylene (PP). The issue of attaching a cap to the tube may seem simple but in plastics manufacturing, it isn’t. The industry accepted method of using a snap ring to attach the cap to the tube is not good enough for us, as it is incredibly difficult to separate and recycle the individual plastics. Working with our top-tier plastics supplier, a special blend of Polypropylene was developed to incorporate a screw thread, allowing the end user to easily separate out the 2 different plastics used.
As always, we advise our customers to separate the cap from the tube, then simply cut open the top of the tube with a pair of scissors and wash out the remnants before recycling.
Further improvements were made when shipping out the products to consumers. The products are only shipped out in recyclable cardboard packaging and the void fill of choice is recycled paper. We could never fathom using styrofoam peanuts or bubblewrap as both are harmful to our planet.