Natural Skincare: What is Natural?
NATURAL SKINCARE: WHAT IS NATURAL? The word “natural” is used a lot in the green beauty movement. But what does it really mean? “Natural” is a word that’s often thrown about without any context into how it is [...]
Greenwashing in Skincare
GREENWASHING IN SKINCARE There are few things more popular, right now, than being ‘green’, something which we are totally behind with our range of 100% natural skincare… but others, keen to jump onto the bandwagon, don’t share the [...]
Can Women Use Men’s Skincare Products?
CAN WOMEN USE MEN'S SKINCARE PRODUCTS? Walk down the skincare aisle and what do you find? Row upon row of women’s skincare products but if you look closely, you might just notice the guy’s products relegated into a [...]
Is your plastic skincare packaging truly recyclable?
IS YOUR SKINCARE PACKAGING TRULY RECYCLABLE? From spaceships to skincare and planes to pens, you can make just about anything… and everything from plastics, it is after all the world’s most versatile range of materials. A world without plastics [...]
Skincare Packaging Matters: Why you need to ditch jars
SKINCARE PACKAGING MATTERS: WHY YOU NEED TO DITCH JARS If you’re spending money on skin care products that come in jars, you’re doing your skin a major disservice, skincare packaging matters far more than you think! Innovations in [...]
Antioxidants: The Unsung Superheroes in Skincare
ANTIOXIDANTS: THE UNSUNG SUPERHEROES IN SKINCARE Whether you eat antioxidants or put them on your skin – these molecules are vital to your health. For years, the discussion of your body and antioxidants started and stopped with blueberries. [...]
Pure Beauty Awards 2018 Shortlisted
WE'VE BEEN SHORTLISTED FOR THREE PURE BEAUTY AWARDS 2018! BUT WE NEED YOUR HELP... We've got some VERY exciting news to share!! We've been shortlisted for not one but THREE awards! I couldn't have gotten this far without [...]
The Hidden Formaldehyde Lurking In Your Skincare
THE HIDDEN FORMALDEHYDE LURKING IN YOUR SKINCARE Formaldehyde – when you think of this chemical it may conjure up images of the macabre, with its many uses in embalming & preserving bodies. The truth that many of your [...]
The importance of pH balanced skincare
THE IMPORTANCE OF PH BALANCED SKINCARE We try to do the right thing. We wash our faces daily and religiously moisturise, (most of the time… We’ve all been there… we don’t judge!) slathering our skin with healthy ingredients [...]
What’s the deal with Sulfates in Skincare?
THE SECRETS OF SULFATES IN SKINCARE Personal care products have become a multi-billion-pound industry in just the UK alone. We’ve spent a staggering one and a half billion pounds on shampoos, conditioners, bath and shower products in the [...]