Is clean beauty a skincare revolution – or a pointless indulgence. More and more companies are offering skincare products free from ‘toxic’, ‘nasty’ and ‘suspicious’ chemicals. But are these ingredients really dangerous?
So, what does “clean” beauty really mean?
To us when we look for Clean Beauty, is defined by products that are mindfully created and produced without any proven or suspected harmful ingredients. Clean Beauty products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind, without seeing an animal go anywhere near it.
That is something I am totally behind with our 100% natural skincare range and why wouldn’t I be? The passion behind the skincare range started from my own harrowing experiences of what poor quality skincare can do to a person.
Where the problem starts though, like so many other trendy buzzwords, “clean” in the context of beauty can mean a lot of things — it means pretty much whatever the brand wants it to mean. In many ways, they are no different from the beauty products that have come before them, except that they all claim to be somehow morally better, or “cleaner”.
How do you define clean beauty?
Beauty brands use the term “clean” to signal that products don’t contain certain ingredients (natural or synthetic) that they consider controversial or unsafe, like parabens and talc. The problem is, without regulation, anything can be called “clean”— whether proven unsafe or not.
As for other “clean beauty” terms, there’s an overload of related claims and buzzwords on product packaging and in marketing — and misinformation about what they mean (or don’t). So let’s break down the most common lingo found in clean beauty and speak about the dirty truths of these claims: